What is Pure North Collection?
Let’s begin by telling you what it’s not. The Pure North Collection is not a traditional marketing association. We don’t just evaluate your property and add you to our list of ‘approved’ properties on a website and promise sales and marketing for your business. Membership in The Pure North Collection has many more tangible benefits than that.
It’s also not a loyalty program. We’re not here to commoditize your business. The Pure North Collection builds real client loyalty, founded on the principles of amazing attention to hospitality detail, service and exceptional guest experiences.
Now, let’s tell you what the Pure North Collection is...and why it exists!
A Big Gap in Canadian Wilderness Tourism
Pure North has identified a need in the Canadian rural, remote and wilderness tourism industry for a higher calibre of hospitality product. Our research shows that the biggest barrier in Canada to attracting a larger share of the lucrative global demand for high-end experiential wilderness and cultural tourism is our lack of accommodation providers with sophisticated, stylish accommodation, food, guest amenities and softer adventure travel itineraries that aging Baby Boomers and younger upscale consumers crave.
Our first-hand research during more than 4 years of trans-Canada site inspections, interviews, mystery shopping and personal experiencing of wilderness tourism across the country reveals that many existing and new operators are expending money and energy on their hospitality businesses but are not optimizing their opportunity.
We see occupancy, rate, profits and guest satisfaction fall short of potential, again and again, yet it doesn’t have to be this way!
Pure North is here to change all that. Pure North is raising the bar on Canadian tourism. If you are a new or already operating hospitality business dreaming of developing amazing ecotourism experiences and accommodation, or just looking for ways to do things better, a membership in The Pure North Collection offers you the tools and support to achieve new levels of sustainability, guest standards and performance.
Individual Solutions – Global Impact
The Pure North Collection is launching in May 2012 as a tourism trade-facing membership devoted to truly exceptional hospitality representing the very essence of wild Canada. During the first 12 months of membership, our Pure North team will coach and collaborate with each member to create the first branded collection of upscale accommodation and ecotourism operators in iconic Canadian wilderness destinations.
The Pure North Collection membership is designed to get you ready for prime time. It’s about maximizing and fine tuning your individual assets to their full advantage. Together, we’ll build and optimize your business while we build this exciting new Canadian ecotourism brand. Think of your membership as boot camp for rural and wilderness tourism operations.
Read more to find out how flexible The Pure North Collection membership is, what benefits and services are included, and how to become part of this first-ever, groundbreaking brand.