Pure North excels at discovering new, untapped Canadian travel destinations that are ripe for our brand of upscale boutique lodges and luxury glamping. Our deep understanding of high end global travel markets and travel motivations allows us to quickly ascertain and maximize the untapped potential for new and existing lodges and camps in Canada’s rural landscapes and legendary wilderness.

Pure North explores the authentic and compelling brand story in these locations and then designs, builds, implements and manages incredibly beautiful, experiential accommodations, cultural and recreational programs, food and beverage and amenities to deliver a profound sense of place at every touch point.

Pure North is currently in the early development of 3 upscale lodges and camps in Northwest Territories, Yukon, and British Columbia in collaboration with land and development partners from Canada and the US. If you have a compelling rural or wilderness development site that you think may benefit from Pure North’s vision and expertise, we would welcome a conversation.

If your lodge, resort, campsite, glamping site or RV park is underperforming or you want to change the direction of your existing tourism enterprise to increase your occupancy and grow your profit, Pure North will identify the opportunities and gaps and assist you with turning your business around.

If you are unsure about what your market position is, or should be, or who your ideal target market is, or should be, Pure North can help with that, too.

We offer innovative concepts and operating systems for collaboration with existing lodge, glamping and RV park operators to provide a comprehensive 360^o ‘re-set’ of the business that will clearly identify your brand story and optimize your existing assets – while minimizing capital expenditures.

A solid turnaround strategy from Pure North will set you successfully on the road to economic, cultural and environmental sustainability.

Along with consulting on turnarounds, Pure North is interested in entering into partnerships with properties we believe fit the Pure North criteria for compelling destinations, market demand and investment opportunity. Please contact us to explore the full potential of your project.